Why is attractiveness important?
Don’t you know its what is inside that matters most? This is the old adage that has been ingrained in our brains since birth, ‘don’t judge a book by its cover!’ Ok so we all understand that looks are not everything but that doesn’t mean you should throw out your hair brush and stop buying new clothes. Good looks may not be the most important thing, but they can definitely help.
Attractiveness which is defined as the possession of qualities or features that arouse interest. Attractive people have a positive self-image (confidence), and are pleasing to the eyes (beautiful).
Beauty is Wealth: Economists Joseph Halford and Hung-Chia Hsu, of the University of Wisconsin, studied and rated the attractiveness of 667 CEOs from S&P 500 companies. They found good looking CEOs to have and I quote:
“Positive and significant impact on stock returns surrounding the first day when the CEO is on the job”
43 basis points higher than the CEO that was 10% less attractive. They also found that on a scale of 1 to 10, a 1-point increase:
“is related to a $873,000 increase in total wage, controlling for various firm and CEO characteristics”
Yahoo’s previous CEO Marissa Mayer, who had once done a Vogue shoot, was rated among the top 5% on the Economists’ FAI or Facial Attractiveness Index.
So what does this all mean? Being attractive is about taking care of yourself, being the best version of you. Everyone has different goals and values but honoring yourself and what is important to you and being confident in who you are and what you bring to the table is attractive. In modern day society we are bombarded with perfectly curated images on Instagram of people we don’t know anything about, but we assume they are living these perfect lives. This can cause resentment and feelings of depression in your own life, but its important when scrolling through your feed what is important to your in your life and to honor your highest self. When you are true to yourself and and on purpose you are the most ATTRACTIVE and the most BEAUTIFUL :)
Make 2019 about being the best version of you, I guarantee it will increase your attractiveness.